Locally Laid Egg Company (LoLa) located in Wrenshall, Minn., has made it into the second round of voting for a Super Bowl commercial slot. Jason Amundsen, farmer and owner of LoLa, was urged to enter Intuit/Quickbooks contest in August. The small business that wins will be awarded a free time slot for a commercial during the 2014 Super Bowl.
After LoLa submitted its entry, attention spread through word of mouth, social media, and a TV news story, earning enough votes to make it through round 1. Round 2 ends in late October, and the winner will be announced in December.
Lucie Amundsen, co-owner of LoLa and self-proclaimed "marketing chick," said in a press release: “This entire business was a long shot, so there’s no reason why it cannot win this contest. People are connecting with what we’re doing on our farm and LoLa – that’s the chicken on our logo – she’s a fresh, sassy hen.”
LoLa is currently serving the Northland and Twin Cities regions and is Minnesota's only commercial-scale, pasture-based egg operation.
Pasture-raised eggs come from birds who forage on pasture grasses. This differs from cage-free operation, where birds are confined within a building, or free-range, which may only mean access to the outdoors, but not necessarily on nutrient-providing grass. Pasture-raised eggs have shown in a study to have less cholesterol and fat than conventional eggs and more of the good stuff, like beta-carotenes and many vitamins.
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