Local business makes it to second round in Super Bowl commercial contest

Locally Laid Egg Company (LoLa) located in Wrenshall, Minn., has made it into the second round of voting for a Super Bowl commercial slot. Jason Amundsen, farmer and owner of LoLa, was urged to enter Intuit/Quickbooks contest in August. The small business that wins will be awarded a free time slot for a commercial during the 2014 Super Bowl.

After LoLa submitted its entry, attention spread through word of mouth, social media, and a TV news story, earning enough votes to make it through round 1. Round 2 ends in late October, and the winner will be announced in December.

Lucie Amundsen, co-owner of LoLa and self-proclaimed "marketing chick," said in a press release: “This entire business was a long shot, so there’s no reason why it cannot win this contest. People are connecting with what we’re doing on our farm and LoLa – that’s the chicken on our logo – she’s a fresh, sassy hen.”

LoLa is currently serving the Northland and Twin Cities regions and is Minnesota's only commercial-scale, pasture-based egg operation.

Pasture-raised eggs come from birds who forage on pasture grasses. This differs from cage-free operation, where birds are confined within a building, or free-range, which may only mean access to the outdoors, but not necessarily on nutrient-providing grass. Pasture-raised eggs have shown in a study to have less cholesterol and fat than conventional eggs and more of the good stuff, like beta-carotenes and many vitamins.

You can help LoLa win by voting on its website or at the Intuit/QuickBooks contest page. More information can also be found on LoLa's Facebook page.

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